Henderson County Tourism Conference

Thursday, January 16, 2020
Blue Ridge Community College Conference Hall
Snow Date – Thursday, January 23, 2020

8:00 a.m. – 8:30 a.m. Conference Registration
Location: Concourse

8:30 a.m. – 9:00 a.m.Welcome & Opening Comments
Welcome: Debi Smith, HCTDA Chairman
Location: Gala Room

9:00 a.m. – 10:00 a.m.Henderson County Tourism Update
“Vision 2020″
Presenter: Beth Carden, HCTDA Executive Director

State of the State:  Wit Tuttle, Executive Director, VisitNC
Location:  Gala Room

10:00 a.m. – 10:30 a.m.  – Refreshment Break & Spotlight on Exhibitors/Co-Op Signup
Sponsor: Carolina Publishing Associates, Sam Rogers
Location: Concourse

10:30 a.m. – 11:30 a.m. – Keynote Address
Presenter:  Chris Cavanaugh, Magellan Strategy Group, President
“The Future of Tourism in Hendersonville and Western North Carolina”
Location: Gala Room

11:45 a.m. – 12:45 p.m.Networking Lunch
Sponsor: Smoky Mountain Living – Hylah Birnbaum
Description:  Meet & mingle with people in the industry while enjoying your lunch.
Visit the many exhibitors and learn about new marketing opportunities.
Location: Concourse

1:00 p.m. – 2:00p.m.Concurrent Sessions:  Choose One

Topic A:
Presenter:  Sarah Benoit, Co-founder of JB Media Group
How Stories Make Experiences Memorable and Shareable – Tips and Best Practices for Digital Marketing in 2020
Location:  Gala Room

Topic B:
Presenter:  Amanda Baker, VisitNC – Group Sales
Group Travel Trends
Location: Cortland Room

 Topic C:        
Presenter: Jason Davis, Owner North River Farms – Agri-Tourism
Growing Agritourism in Henderson County
Location: McIntosh Room

2:00 p.m. – 2:15 p.m. – Refreshment Break & Spotlight on Exhibitors / Co-Op Signup
Location: Concourse

2:15 p.m. – 3:15 p.m.Concurrent Sessions:  Choose One

Topic D:
Panel Discussion:  Visioning Economic Growth in Henderson County
Lew Holloway, Downtown Hendersonville, Economic Development Director
Bob Williford, President, Henderson County Chamber of Commerce
Ben Smith, Small Business Center Director
Brittany Brady, President & CEO, Henderson County Partnership for Economic Development
Panel Discussion:  Visioning Economic Growth in Henderson County

Location: Gala Room

Topic E:
Presenter:  Darlene Das, Gallup Certified Strength Coach
What is your perfect vision for 2020?
Location: Cortland Room

Topic F:
Presenter: Craig Distl, PR Representative, HCTDA
Increase Your Tourism Revenue by Partnering with Fellow Businesses
Location: McIntosh Room

3:15 p.m.  – Adjourn